The Romantic Eastern Cosmos

In redesigning 'To Summer's' Beijing store, I infused Xiao Qin's artistry into the space, creating a kaleidoscopic retail environment that intertwines art installations with emotional resonance.
View live website
View live website
To Summer
2021
Visual Identity
 / 
Development
 / 
Experiential
No items found.

I was tasked with redesigning the Beijing brick-and-mortar spacefor the "To Summer" brand. Drawing inspiration from the artworks ofartist Xiao Qin, I incorporated elements like the living room screen,the showroom, and a ripple-effect mirror, each accentuated withunique art installations.

This transformation turned the retail space into a kaleidoscope,where picking up a piece not only offers a glimpse into our colorfulworld but also resonates deeply with the emotions of those whoinhabit it.