Hey 👋🏻 I’m Mouhui !
I am a brand designer and community expert in New York City, weaving identity and strategy into memorable offline events and exhibitions.
Graduated with an MFA in Design for Social Innovation from the @School of Visual Arts.
Experienced in brand strategy and design across diverse sectors, including consumer goods and cultural events, with notable contributions at companies like @To Summer, @Beaumanoir Group and @Weber Shandwick Worldwide.
leading the acclaimed AAAAH! event in NYC's Soho.
Experienced in brand strategy and design across diverse sectors, including consumer goods and cultural events, with notable contributions at companies like @To Summer, @Beaumanoir Group and @Weber Shandwick Worldwide.
leading the acclaimed AAAAH! event in NYC's Soho.
Skills & Services
01
Branding
In brand strategy, my tenure with companies like To Summer, Beaumanoir Group, and Weber Shandwick Worldwide refined my skills in carving out unique brand identities and strategies. Merging deep market insights with creative innovation, I excel in transforming brand narratives into engaging visuals and experiences, boosting brand presence in markets.
02
Experiential
With a rich background in crafting immersive experiences, I've led pivotal projects like AAAAH! cultural events and various New York exhibitions. My forte lies in converting spaces into dynamic, interactive environments, enhancing audience engagement and solidifying brand loyalty through innovative display and participation strategies.
03
Community Engagement
My proficiency in community engagement shines in my ability to forge and nurture connections with artists and community members. Orchestrating impactful community initiatives, I've catalyzed cultural exchange and integration, fortifying the relationship between brands and their communities.
04
Playing
Blending playfulness into my work ethos, I foster innovation and adaptability. Committed to designing enjoyable, interactive experiences, I've brought a touch of creativity and engagement to both educational and brand-related projects, making the design journey more enticing and effective.
experience
AAAAH!CULTURE
FOUNDER
2023 - Present
To Summer
Art Director
2021-2021
Beaumanoir Group
SENIOR GRAPHIC DESIGNER
2018-2020