In my role orchestrating a comprehensive brand strategy for Valentine's Day in China, I fostered close collaborations with marketing teams and analysts to craft an overarching campaign theme. This initiative led me to partner with three cutting-edge Asian illustrators from Shanghai, Tokyo, and Paris, harnessing their talents for a visually compelling narrative.
Spearheading this unique marketing campaign, I oversaw everything from product design and display to visual photography and strategic marketing planning. My holistic approach not only propelled Cache Cache to gain over 100,000+ in traffic during the Valentine's campaign but also resonated profoundly with our target audience. This project showcased my ability to seamlessly integrate diverse elements into a cohesive and impactful brand experience, marking a significant milestone in brand engagement and storytelling.
