A Four Seasons Gift Box
In my 'Seasonal Scent Box' project, I blended art with customer insights to create four unique gift boxes, each symbolizing seasonal flora with light and shadow play. The innovative 'Scent Card' addition quickly became a top-seller, redefining the brand's merchandise strategy and establishing a new brand DNA.
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The 'Seasonal Scent Box' is a personal project of mine, executedin close collaboration with the product manager. By analyzingcustomer preferences for aromatic products, I harnessed the play oflight and shadow to symbolize seasonal flora. This artistic approachmelds the essences of Kunlun, Osmanthus, Magnolia, and Rose intofour distinct gift boxes.
A novel addition to this line was the 'Scent Card' - a unique, aromatickeepsake. Following its launch, this product swiftly became the top-seller in the aromatic range, boasting orders surpassing 15,000 units.Moreover, it paved a new strategic direction for brand merchandise,solidifying a fresh brand DNA.
